Category Archives: Crowdsourcing

Darwinian Evolution at the Frankfurt Book Fair

Frankfurt Book Fair days are the best of days, and also the worst of days. Within several huge halls are assembled a good segment of the global publishing community, and if you stand above the hubbub and watch carefully, you … Continue reading

Posted in Crowdsourcing, Digital Management, Ideas from around the world, Industry Trends | 2 Comments

Finding Best-sellers in the Digital Age

A bestseller is unique. A buyer cannot substitute a Harry Potter title for any other book. In economic terms, a best-seller provides a mini global monopoly, and therefore, the ability to maximise profits. Over the last decade, mega-publishers have made … Continue reading

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Honoring Humanity in the Crowd

If you have ever asked a designer to create something for you and been disappointed with what they created, then you are not alone. No matter how good a designer’s track record on past work, they may stumble when it … Continue reading

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