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Category Archives: Social Media
The Amazon Empire may swallow the entire publishing ecosystem in a series of gulps. It started by squeezing distributors (IPG is the most recent in a string over the last few years), and it has created a large and rapidly … Continue reading →
Penguin was a small start-up publisher, which became an instant success in the publishing world. If we look at the reasons they were so successful, we can see they adopted many new concepts that added up to an explosive package. … Continue reading →
A bestseller is unique. A buyer cannot substitute a Harry Potter title for any other book. In economic terms, a best-seller provides a mini global monopoly, and therefore, the ability to maximise profits. Over the last decade, mega-publishers have made … Continue reading →
Continuing the theme of how to make a living in the digital book era, this blog is about capturing a community of readers loyal to you. With a captured community, your marketing costs are reduced because your community members will … Continue reading →