Category Archives: Social Media

The Amazon Empire Strikes Back

The Amazon Empire may swallow the entire publishing ecosystem in a series of gulps.  It started by squeezing distributors (IPG is the most recent in a string over the last few years), and it has created a large and rapidly … Continue reading

Posted in Industry Trends, Publishing Insights, Social Media | 5 Comments

Old Wisdom for the New Digital

Penguin was a small start-up publisher, which became an instant success in the publishing world. If we look at the reasons they were so successful, we can see they adopted many new concepts that added up to an explosive package. … Continue reading

Posted in Ideas from around the world, Industry Trends, Social Media | 3 Comments

Finding Best-sellers in the Digital Age

A bestseller is unique. A buyer cannot substitute a Harry Potter title for any other book. In economic terms, a best-seller provides a mini global monopoly, and therefore, the ability to maximise profits. Over the last decade, mega-publishers have made … Continue reading

Posted in Crowdsourcing, Ideas from around the world, Industry Trends, Social Media, Uncategorized | Leave a comment

How to survive when books are 99 cents. Part 2: Creating Communities.

Continuing the theme of how to make a living in the digital book era, this blog is about capturing a community of readers loyal to you. With a captured community, your marketing costs are reduced because your community members will … Continue reading

Posted in Industry Trends, Pricing Strategies for e-books, Social Media, Uncategorized | Leave a comment