Category Archives: Uncategorized

Lessons from an older format revolution

For many of us, the wave of digital change driven by e-books causes turmoil. “How can I succeed in this new world when I am a literary person, not a technology person?” “Should I acquire, market or distribute e-books in … Continue reading

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Finding Best-sellers in the Digital Age

A bestseller is unique. A buyer cannot substitute a Harry Potter title for any other book. In economic terms, a best-seller provides a mini global monopoly, and therefore, the ability to maximise profits. Over the last decade, mega-publishers have made … Continue reading

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How Publishers can flourish in the Digital Age, Part 3: Money for Nothing.

At the O’Reilly Tools of Change conference earlier this year, Kevin Kelly defined the term “generatives” as a way to generate value even when the copy is free. So when is paid better than free? Consider the days of radio … Continue reading

Posted in Digital Management, Ideas from around the world, Industry Trends, Pricing Strategies for e-books, Uncategorized | 1 Comment

How to survive when books are 99 cents. Part 2: Creating Communities.

Continuing the theme of how to make a living in the digital book era, this blog is about capturing a community of readers loyal to you. With a captured community, your marketing costs are reduced because your community members will … Continue reading

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Will book revenues crash the way music publishing revenue did?

My last blog discussing the role of libraries as introduction agencies to readers illustrated one reason why the book industry is so different from the music industry. How many teenagers do you know who would have borrowed CDs from the … Continue reading

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